First Look at Santa Clara's Super Bowl Bid

Tuesday night Santa Clarans get their first look at what cities are expected to ante up for a Super Bowl bid. The City Council called a special meeting for Tuesday night to adopt a series of resolutions about government services – especially public safety – and tax and fee exemptions for the NFL during a Super Bowl.

Basically, the City of Santa Clara will the provide government services – including public safety, fire, emergency medical services to support the Super Bowl and related events held in Santa Clara at no cost to the NFL or to the teams playing in the Super Bowl. Instead, the San Francisco Super Bowl committee will reimburse Santa Clara for these costs – paying the city for pre-event services within 60 days of invoicing, and 50 percent of the anticipated Super Bowl event costs 30 days before the game.

Other accommodations concern city taxes and fees. One is that employees of the NFL and their affiliates will be exempt from Santa Clara hotel taxes and parking permit fees -- the estimate is this applies to around 350 people. The other is that Super Bowl tickets will be exempt from the Santa Clara's $0.35 per ticket surcharge. This is capped at $250,000 and the city estimates that most of that will be collected from regular season games.

The Council is working from estimates that a Super Bowl carries with it an economic boost for a region of $300 million. This is likely based on a Williams College study of Super Bowl economic impacts from 1970 to 2001, which posited the $300 million as the best case. The study also cautioned against confusing gross returns with net returns. 

The New Orleans Super Bowl Host Committee reported $434 million in total overall economic activity tied to the 2013 Super Bowl, according to a report in New Orleans Times Picayune. The question is, of course: How much of that activity will be in the City of Santa Clara -- or even in Santa Clara County? San Francisco clearly anticipates that it's going to get a big boost. 

All this being said, a Super Bowl would be a tremendous boost for Santa Clara both in terms of civic prestige and city visibility. These are intangibles whose effects cannot be measured in the short term, yet pay dividends for the city decade after decade in many ways. 

Here's a link to read the agenda report and the text of the resolutions.

Safe Routes to School for The Other Santa Clara School District (TOSCSD)

What's it like being part of The Other Santa Clara school districts (TOSCSD) -- i.e. Campbell and Cupertino? Well, here's an example. VTA, Santa Clara Unified School District and the City are sponsoring a "Safe Routes to School" poster contest.

For SCUSD students. I'm sure that no one meant to exclude anyone. And if you brought it up, I'm sure that someone would try to include TOSCSD. It's that it looks like nobody designing this program even thought about TOSCSD.

Children from the West Pruneridge neighborhood have to negotiate very unsafe routes to school. How many SCUSD children have to cross San Tomas Expressway, Stevens Creek Blvd, the Saratoga Ave. I-280 interchange, and I-880 all on every to school?

It's not SCUSD's fault that TOSCD isn't included. On a macro level, it's the state of California's fault for shirking the politically unpopular job of rationalizing school district boundaries.

County Board of Education Trustee Leon Beauchman is taking on this project for the county in the coming year and some of the boundaries that's going to be looked are Campbell's. (One of my readers called it "Campbell's Peculiar Institution." If you think about it, Campbell is certainly peculiar: Four-fifths of it is in other cities that have their own school districts.)

But, let's face it, we're not going to see district boundaries change in the short term.

So how about a City Council goal of pro-actively including all Santa Clara's students in city activities and programs. How? Well, how about a mailer for starters? After all, the city knows the addresses that are in those districts

What do you think?

Here's the info on the poster contest: santaclaraca.gov/Modules/ShowDocument.aspx?documentid=8478.

Santa Clara County Board of Supervisors to Santa Clara County Cities: Tough Luck

Santa Clara County Board of Supervisors President Ken Yeager is a busy man. He's got too many bicycle photo opps to get to.

Judging from his response, it seems he doesn't have have a lot of time for the whiners and complainers in the Santa Clara County Cities Association who think they're getting a raw deal from the county in the unwinding of redevelopment. In fact, he's such a busy man he doesn't have time, it seems, to find the answers to questions that county cities are raising.

Yeager's answer to the Santa Clara County Cities Association's letter about the county's aggressive asset grabs is simple: Tough luck. Any more questions? Call Deputy County Executive James Williams at (408) 299-5128.

Williams was at the last meeting of the Santa Clara RDA Successor Agency Oversight Board  explaining the county's position that Santa Clara simply needed to 'un-pay' money that had already been spent. The same meeting that Jamie Matthews called "a lot of brain damage" for  "little benefit."

Here's the county's reply to Cities Association:

Santa Clara Cities Association Tells County: RDA Actions Aggressive, Partisan and Costly

A couple of weeks ago the Santa Clara County Cities Association sent a letter to the County Bpard of Supervisors about what amounts to their dereliction of duty in the unfolding RDA dissolution debacle. To what the cities say, we would only add that it seems reasonable to ask that the Board of Supervisors give at least as much attention to hundreds of millions in public investments as they do to George Shirakawa's now-notorious expense reports.

Here's the letter in its entirety (five pages):

Contentious School Board Meetings Yield Higher Attendance, Plus a Vocabulary Lesson

Every cloud has a silver lining. Even the contentiousness that has characterized Santa Clara Unified School District Board meetings since the new board was seated in December -- although that may be hard to believe for those unfortunate enough to have endured those marathon meetings. 

The upside is that that many more people are attending board meetings and actively participating. And that, after all is what democracy is all about.

Another upside is that the community is getting to know some people, who are clearly articulate and informed about education, and, refreshingly, aren't connected with the usual suspects in Santa Clara politics. 

Let's hope that some of them come forward to run for Santa Clara Unified school board in 2014. Who knows, we may even see a new face from the South of Forest neighborhood if that area is successful in its fight to rationalize* district boundaries in this town. 

*Per Merriam-Webster, there are several meanings for the verb 'rationalize' besides "providing plausible but untrue reasons for conduct." These include: 

• To bring into accord with reason 
• To apply the principles of scientific management for a desired result
• To substitute a natural for a supernatural explanation
• To free from irrational parts (mathematical)

It seems to me that all of these apply to California's crazy quilt of school districts. They defy reason, are extremely costly and inefficient, are zealously defended by the High Priests of the Status Quo as divine directives, and need to be purged of irrelevant baggage that obstructs proper decision-making. 

SCUSD Online Accessibility: Let's Crowdsource It

Last night at the SCUSD board meeting there was a discussion about online access to board information including district policies and procedures, meeting agendas and reports, minutes, meeting recordings and -- in the future -- meeting video recording.

Now I know that it's more congenial to journalists to be part of the problem than to be part of the solution.

(To release my inner snark, I will only say that last night's conversation illustrated Everett Dirkson's remark that the length of governing body's discussion is inversely proportional to the amoung of money involved. So because actually doing any of this would represent less than .001 percent of the district's budget, needless to say, more time was spent discussing the few thousand dollars involved than on last week's district financial report.)

But sometimes journalists find themselves in a unique position to solve problems, because they're outsiders. So here's the idea; let's crowdsource this job. I was introduced to crowdsourcing for public projects many years ago by the U.S.'s first CTO, Aneesh Chopra, thanks to the an event put on by TiE Silicon Valley. If the federal government can do it, we can too.

Rather than tell you all about it, you can check into ChallengePost.com. I've submitted the project as a "challenge" and will report here on future developments. In the meantime, if you have ideas, just post a comment here.

I know Santa Clara can do it -- we're the heart of Silicon Valley after all.

ON TAP FOR THE BOARD: Bond Updates, a New Superintendent, and Public Access

On Tap for the Board is a short summary of what you can expect at the next regular meeting of the Santa Clara Unified School District's Board of Trustees

DETAILS: 

January 10, 2013 at the District Office Board Room, 1889 Lawrence Rd.  Santa Clara, CA 95051

Call to Order – 5:30 pm; Open Session – 6:30 pm

RECAP:

Following a marathon 7 hour meeting last December 13^th, which featured the swearing  in of two newly elected Board members and ended with the announced retirement of the District Superintendent, and two special meetings called on short notice on the 18^th and 19^th, tensions on the Board and between Board and District Staff have rarely been higher.  The December 13^th meeting ushered in a new Board majority, consisting of newly selected Board President Christine Koltermann, Ina Bendis, and two new trustees: Michelle Ryan and Chris Stampolis, who survived substantial opposition to handily win his seat.

Following the meeting, marked by disagreement and occasional outright hostility between members of the new majority and the rest of the Board and Staff, Superintendent Bobbie Plough announced her retirement, effective this June, citing family issues.  The December 18^th special meeting was found to be in error due to mistakes in the announced agenda, preventing any board action – which did not stop the meeting for lasting over an hour, picking up on the 19^th with a contentious discussion over beginning the search for a new superintendent.

ITEMS OF NOTE:

(To view the full agenda, visit the District's website here)

As has become practice, expect another long meeting of the Santa Clara Unified School District Board of Trustees this Thursday.  Reports are expected from the Citizen Oversight Committees for the Measure J and Measure H Bond Measures.  Expected to draw longer discussion is item G.7., which will cover the approval of reference checking and further board action on the hiring of a search firm to find candidates to replace the retiring superintendent.  Given the extensive time previously spent on this normally simple matter, expect this item to draw Board and public input.

Finally, several topics concerning public access to Board meetings and records are expected to draw substantial, if not heated, contributions from the Board and public: Item H.4. will discuss increased availability of past Board agendas and minutes on the District Website, I.2. will discuss increasing access to Board meetings after complaints from the Board and public over difficulty hearing and getting into crowded meetings, and Item I.3.  will discuss the possibility of videotaping meetings, including airing them on the public Channel 26.

OTHERWISE OF INTEREST:

The retirement of Superintendent Plough means that the board will face a very different staff come this Fall compared to that found less than a year ago.  Of the primary Staff members the Board deals with, only Assistant Superintendent for Human Resources Brad Syth remains; Assistant Superintendent of Educational Services Lisa Cesario left in May to accept a position outside the District, Assistant Superintendent for Business Services Jim Luyau recently announced his retirement, and Board Secretary Cathy Van Pernis plans to retire, after 14 years in her position, this Fall.